Duration: 3 Years (3,260 hours / 326 credits)
Entry: Grade 12 – 5 credits incl. English, Maths & Geography
Certification: Examinations Council of Zambia
Assessment: CA 40% | Final Exam 60% | Pass 60%
Programme Objectives
- Plan all types of travel and tourism related activities
- Manage travel and tourism operations
- Competently market travel and tourism
- Communicate efficiently and effectively
- Apply entrepreneurial skills
- Apply computer skills in the execution of travel and tourism operations
1st Year Modules
MODULE 129-01-A | Economics and Structure of Travel & Tourism (200 hrs)
- Unit A1.1 – Identifying Types of Businesses in the Private Sector: Roles of private sector, Suppliers, Wholesalers, Retailers, Regional bodies in tourism promotion
- Unit A1.2 – Identifying Types of Organisations in the Public Sector: Roles of public sector, Types of organizations and companies
- Unit A1.3 – Identifying Support Services in Travel & Tourism: Training, Marketing, Publishing & information services, Tourism infrastructure, Immigration & customs, Insurance, Safety & security, Visa waiving
- Unit A1.4 – Establishing Channels of Distribution and the Integration Process: Chain of Distribution, Integration Process, Economies of Scale
MODULE 129-02-A | Travel Agency Practice (200 hrs)
- Unit A2.1 – Defining Roles and Functions of Travel Agencies: Booking & Reservation, Agency Automation, Billing and Settlement Plan (BSP)
- Unit A2.2 – Describing the Global Distribution System (GDS): GDS, Primary Functions, Tickets and standard Traffic Documents (E-TKT)
- Unit A2.3 – Advising Clients on Travel Formalities and Documents: Types of Passports, Visas, Health Certificates, Taxes/Customs/Currencies, Travel Insurance
- Unit A2.4 – Computing Fares Using the Computer Reservation System (CRS): CRS, Fare Quotes
- Unit A2.5 – Categorising Travel Agencies and Business Conducted: Categorization, Appointments/Accreditation, Types of Business Conducted
MODULE 129-03-A | Fares and Ticketing (200 hrs)
- Unit A3.1 – Identifying Global Indicators and Travel Geography: TC Areas 1/2/3, Types of Global Indicators, Fare Selection Criteria
- Unit A3.2 – Applying Currency Rules and Conversion Procedures: Local Currencies, Foreign Currencies, Conversion Procedures
- Unit A3.3 – Assessing Specified Routing Tables and Route Maps: Application of Routings, Specified Tables
- Unit A3.4 – Constructing Fares: Mileage System, HIP Check, IATA/UFTAA Fare Formula, Secondary Fares, Circle Trip Fare Construction, Open jaws
- Unit A3.5 – Identifying Standard Traffic Documents: Airline Tickets, MCO, MPD
- Unit A3.6 – Distinguishing the UATP: The UATP, Commercial Credit Cards, UCCCF, Detection of fraudulent documents
- Unit A3.7 – Collecting Taxes, Fees and Charges: Taxes, Tax Codes, Security charge
- Unit A3.8 – Interpreting Rules Governing Special Fares: Types of Special Fares, Special Fare Conditions, Special Fare Construction
MODULE 129-04-A | Domestic Tourism (100 hrs)
- Unit A4.1 – Explaining Zambia's Historical Background: Pre-Colonial, Colonial Era, Post-Colonial Period
- Unit A4.2 – Identifying Zambia's Geographical Resources: Climate, Landscape & wildlife, Historic & cultural, Man-made
- Unit A4.3 – Identifying Main Tourist Attractions/Destinations: Zambia's falls & parks, Culture & tradition, Climate & sightseeing, Business tourism, Village/cultural tourism
- Unit A4.4 – Relating the Importance of Tourist Resources: Local communities, Social-economic activities, Sustainability
- Unit A4.5 – Interpreting Policies for Domestic Tourism Development: Resources conservation, Infrastructure development, Domestic trends & incentives, Investment opportunities, Community participation
MODULE 129-05-A | Tour Operations and Guiding (120 hrs)
- Unit A5.1 – Explaining the Role of Tour Operations: Specialised roles, Types of tour operations, Nature of tour operations, Guiding service, Attributes of a tour guide
- Unit A5.2 – Identifying Types of Tours: Custom-designed, Independent, Hosted, Escorted tours; Tour components, Advantages of selling tours, Tour pricing & costing, Packaging & tour design
- Unit A5.3 – Explaining Booking Conditions: Key items in a tour brochure, Inclusions & exclusions, Tour deposit & payment, Cancellation & refund, Limitations of liability
MODULE 129-06-A | Customer Care (70 hrs)
- Unit A6.1 – Providing Good Service: Good customer care, Importance of good customer care, Interpersonal skills, Customer relationships in the selling process
- Unit A6.2 – Providing VIP Service: Characteristics of a "VIP", Desirable approaches, Listening & questioning techniques, Managing call centres, Professional integrity & ethical behaviour, Behavioural factors in selling, Handling difficult customers, Stress
MODULE 129-07-A | Communication Skills (80 hrs)
- Unit A7.1 – Applying Concepts of Effective Communication: Nature & purpose, Communication process, Barriers, Strategies
- Unit A7.2 – Differentiating Types of Communication: Verbal, Non-verbal, Written
- Unit A7.3 – Applying Study Skills: Library & Locating Skills, Reading, Writing, Listening & speaking
- Unit A7.4 – Corresponding with Relevant Stakeholders: Letters, Memorandum, Circulars, Notices, Forms & documentation
- Unit A7.5 – Writing Reports: Types of reports, Report formats, Composing different types of reports
- Unit A7.6 – Communicating with Others in the Organisation: Downward/Horizontal/Upward communication, Consultation, Instructions, Permission, Decision-making, Dealing with customers
MODULE 129-08-A | Computer Application (150 hrs)
- Unit A8.1 – Using Windows Operating Systems: Desktop, Starting/Shutting down, Windows Explorer, File/folder management, Screen saver, Switching between windows
- Unit A8.2 – Using Word Processing Packages: MS-Word screen, Creating/editing/formatting documents, Tables, Multiple documents
- Unit A8.3 – Preparing Spread Sheets: MS-Excel screen, Creating/editing/formatting worksheets, Multiple worksheets
- Unit A8.4 – Sending and Receiving E-Mail: Composing, Sending, Receiving, Replying, Forwarding, E-mail etiquette
- Unit A8.5 – Using the Internet Explorer: Internet & Web, Benefits, Browsing, Opening/saving web pages, Search engines, Downloading, Rules, Computer viruses
2nd Year Modules
Industrial Attachment: 480 hours (compulsory)
MODULE 129-09-B | Tourism Planning and Development (200 hrs)
- Unit B9.1 – Explaining the Nature of Tourism: Dimensions of travel, Tourism statistics, Classification of demand, Tourism psychographics, Social & cultural tourism
- Unit B9.2 – Applying Successful Planning Methods: Design importance, Planning & development, Management & control, Conservation & sustainability, Policy formulation
- Unit B9.3 – Identifying the Main Impact of Tourism: Social, Cultural, Physical & environmental, Economic impacts; Solving problems, Dealing with large markets, Technological impacts
- Unit B9.4 – Identifying Tourism Attractions and Business Facilities: Natural, Cultural, Man-made attractions; Conferences, Events
- Unit B9.5 – Planning Major Recreation Activities and Facilities: Recreation infrastructure, Health club & spa, Entertainment, Adventure activities
- Unit B9.6 – Identifying Tourism Employment and Skills: Tourism employment, Characteristics of jobs, Skills, Attitudes, Qualifications, Languages
- Unit B9.7 – Explaining Economic Significance of Tourism: Income/employment/inflation, Investment & economic growth, Balance of payment, Effects of vouchers, Externalisation of funds
MODULE 129-10-B | International Tourism (140 hrs)
- Unit B10.1 – Identifying Major Tourist Attractions and Destinations: Natural, Cultural, Man-made attractions
- Unit B10.2 – Explaining Tourist Movement and International Trends: Major generating/receiving countries, Determinants of demand, Economic variations, Inter-relationships
- Unit B10.3 – Analysing Tourism Characteristics: Physical, Climate, Cultural, Political & economic resources
- Unit B10.4 – Explaining Trends in the Development of Tourism: Historical background, Factors affecting domestic/international tourism, Impact of terrorism, Pattern of tourist consumption
MODULE 129-11-B | Environmental Studies (90 hrs)
- Unit B11.1 – Describing the Eco-System: Basic ecology, Ecological components, Types of ecosystems, Biotic & abiotic interrelationships
- Unit B11.2 – Explaining Environmental Impacts of Tourism: Pollution, Congestion & mass tourism, Vandalism & erosion, Biophysical impacts, Economic activities, Encroachments
- Unit B11.3 – Analysing Tourism Carrying Capacity: Management issues, Systems management, Growth management planning, Sustainable development, Environmental policies
- Unit B11.4 – Identifying Invertebrates and Vertebrates: Terrestrial invertebrates, Classification & taxonomy of vertebrates
- Unit B11.5 – Explaining Flora and Fauna in Relation to Tourism: Mammalogy, Ornithology, Botany
MODULE 129-12-B | Sales and Marketing (120 hrs)
- Unit B12.1 – Defining Marketing: Definition, Marketing vs selling, Role of marketing
- Unit B12.2 – Describing Marketing Information Systems: Main components, Sources of information, Marketing intelligence
- Unit B12.3 – Applying Principles of Marketing: Marketing orientation, Marketing management, Demand management, Market concept, Tools of the trade
- Unit B12.4 – Carrying Out Marketing Research: Define market research, Research methodologies, Market in methods
- Unit B12.5 – Identifying Consumer Behaviour: Knowledge of consumer behaviour, The family, Organisations, Cultural/social/psychological factors, Decision making process
- Unit B12.6 – Identifying Target Markets: Role of target marketing, Market segmentation, Segmentation variables
- Unit B12.7 – Formulating Market Plans: Define market plan, Strategic & tactical planning, Objectives, Significance of marketing planning
- Unit B12.8 – Analysing the Marketing Mix: Define the marketing mix, Goals of marketing mix
- Unit B12.9 – Applying Sales Management: Role of sales manager, Qualities of a good sales person, Sales force structure, Personal selling
- Unit B12.10 – Carrying Out Sales Promotion: Purpose, Techniques, Programmes, Strategies
- Unit B12.11 – Carrying Out Public Relations Functions: Role of PR, PR techniques, Functions of PR officers, Media relations, Internal & external roles, Staff relations
- Unit B12.12 – Merchandising: Merchandising stimuli, Merchandising methods
MODULE 129-13-B | Entrepreneurship (80 hrs)
- Unit B13.1 – Applying Entrepreneurial Concepts: Concepts of Entrepreneurship, Economic trends in Zambia, Government policy on enterprise development
- Unit B13.2 – Developing Entrepreneurial Competences and Attitudes: Self-motivation, Developing business opportunities, Networking, Effective business communication
- Unit B13.3 – Applying Enterprise Management Skills: Managerial & leadership skills, Marketing, Cost & price per product/service, Management of finances, Business records, Technology, Business ethics & values
- Unit B13.4 – Establishing an Enterprise: Business Plan/project, Procedures for formalising, Mobilising resources
- Unit B13.5 – Sustaining an Enterprise: Enterprise Appraisal, Productivity & management, Manage survival & growth, Project
MODULE 129-14-B | Principles of Management (120 hrs)
- Unit B14.1 – Defining Management: Nature of Management, Development of modern management, Supervisory management
- Unit B14.2 – Carrying Out Managerial Roles and Skills: Types of Roles, Planning, Organising, Controlling, Directing, Leading & Staffing
- Unit B14.3 – Identifying Types of Business Organisations: Meaning of Company & formation, Types of Business
- Unit B14.4 – Organising Environments: Importance of organisational environments, Elements of internal & external environments
- Unit B14.5 – Describing the Organisational Structure: Purposes & objectives, Business functions, Organisation structure, Organisation charts, Influences on organisation structure
3rd Year Modules
MODULE 129-15-C | Tourism Marketing (200 hrs)
- Unit C15.1 – Explaining Role of Marketing: Market orientation, Sales orientation, Product orientation, Customer orientation
- Unit C15.2 – Analysing the Marketing Environment: Microenvironment, Macro-environment, Technological environment, Responses to market environment
- Unit C15.3 – Using the Marketing Information Systems (MIS): Composition of MIS, Development & assessing INFO needs, Marketing research programme, Types of research processes
- Unit C15.4 – Evaluating Consumer Markets and Buyer Behaviour: Factors affecting consumer behaviour, Types of buying behaviour, Buying decision process, Market structure, Classification of consumer markets
- Unit C15.5 – Selecting Market Segments for Products: Kinds of market segments, Segmentation variables, Target markets, Market-coverage strategies, Positioning, Product differentiation, Linguistic barriers
- Unit C15.6 – Providing Products and Services: Types of products, Quality Assurance, Designing & packaging, Branding, Product life-cycle
- Unit C15.7 – Pricing: Factors affecting pricing, Price & demand relationship, Pricing strategies & competition, Pricing & quality, Pricing in industrial markets, Pricing & market mix
- Unit C15.8 – Designing Promotion Activities: Advertising, Sales promotion, Personal selling & public relations, Communication & media, Promotion mix
MODULE 129-16-C | Tourism Management (200 hrs)
- Unit C2.2 – Explaining the Nature of Tourism: Dimensions of travel, Tourism statistics, Classification of demand, Tourism psychographics, Social & cultural tourism
- Unit C2.2 – Applying the Principles of Planning and Development: Role of government, Investment considerations, Professional planning in resort development, Planning controls & conservation
- Unit C2.3 – Identifying Recreational Activities and Facilities: Health club & spa, Resort development, Resort security & safety, Resort infrastructure & elements
- Unit C2.4 – Describing the Socio-Cultural Impacts of Tourism: Social, Cultural, Economic, Environmental impacts; Managing the impacts
- Unit C2.5 – Explaining Economic Significance of Tourism: Income/employment/inflation, Investment & economic growth, Balance of payment & wealth distribution
MODULE 129-17-C | Human Resources Management (120 hrs)
- Unit C17.1 – Explaining Human Resources Management: Nature, Scope, Principles of HRM
- Unit C17.2 – Applying Recruitment and Selection Techniques: Personnel specifications, Recruitment process, Induction
- Unit C17.3 – Employing Training and Development Techniques: Training needs assessment, In-house training, Out-sourcing, Evaluating training, Career development
- Unit C17.4 – Carrying Out Work Study: Job description, Method study, Work measurement
- Unit C17.5 – Carrying Out Performance Appraisal: Purpose, Types, Methods, Instruments
- Unit C17.6 – Managing Employee Relations: Trade Unions, Handling grievances, Employers associations, Disciplinary procedures, Law of employment, Managing people
MODULE 129-18-C | Travel and Tourism Law (150 hrs)
- Unit C18.1 – Defining Travel and Tourism Law: Legal background, The Law, Sources of law, Sanctions
- Unit C18.2 – Describing the Legal Systems: English legal system, Criminal courts, Civil courts
- Unit C18.3 – Outlining Types of Travel and Tourism Business Organisations: Sole trader, Partnerships, Companies
- Unit C18.4 – Explaining Legal Relationship Between Tour Operators and Travel Agents: Legal status, Appointments, Authority, Duties, Rights
- Unit C18.5 – Applying Travel Industry Consumer Protection Legislation: Fair Trading Act, Monopolies & mergers, Restrictive Practices Act, Competition Act, Trade Descriptions Act, Consumer Protection Act, Code of Practices
- Unit C18.6 – Applying the Law of Contract: Basic requirements, Form of Contract, Offer & Acceptance, Contractual capacity, Terms & Conditions, Tickets, Unfair Contract Terms Act, Errors & misrepresentations, Rules of payment
- Unit C18.7 – Settling Legal Disputes: Cancellation & frustration, Conciliation & arbitration, Litigation, Damages
- Unit C18.8 – Applying Legislation Relating to Carriage of Passengers and Luggage: Contract of carriage, Conditions of carriage, Delays, Warsaw Convention, Athens Convention
- Unit C18.9 – Applying Legal Principles Governing Insurance Contracts: The Insurance Contract, Utmost Good Faith, Insurable Interest, Indemnity, Subrogation
MODULE 129-19-C | Management Accounting (200 hrs)
- Unit C19.1 – Explaining Management Accounting: Overview of hospitality industry accounting, Business & labour intensive of industry, Major capital asset investment
- Unit C19.2 – Applying the Principles of Accounting: Underlying principles, concepts & techniques; Uniform systems of accounts (Hotels)
- Unit C19.3 – Accounting for Management: Nature, purpose, scope & interrelationship of management; Functions in relation to costs, resources, operation & performance; Nature of internal reporting; Management information requirements
- Unit C19.4 – Applying Elements of Costs: Materials, Labour, Overheads
- Unit C19.5 – Utilising Costing Systems: Job and Batch Costing, Operation/Service Costing
- Unit C19.6 – Applying Costing Methods and Techniques: Standard Costing, Marginal and Absorption Costing
- Unit C19.7 – Making Short-Term Decisions: Behaviour/Nature of Costs, Cost-Value-PROFIT analysis, Limiting Factor Analysis, Pricing Decision Management
- Unit C19.8 – Budgetary Planning and Control: Budgetary planning & control system objects, Evaluation of budgetary systems, Development, implementation & coordination
- Unit C19.9 – Evaluating Organisational Performance: Evaluating tools (financial statements), Core liquidity, solvency activity, profitability and operating ratios
MODULE 138-06-A | Computer Applications
- Unit A6.1 – Operating a Computer System: On and off the computer, Components of a Computer, Input and output devices, Storage devices, Printers, Hard disc and its maintenance, Basic computer maintenance
- Unit A6.2 – Using an Operating System: File system, Libraries, Install programmes, Virus protection and removal
- Unit A6.3 – Using Word Processing for Technical Report Writing: Document handling, Basic editing functions, Commands
- Unit A6.4 – Sending and Receiving E-Mail: Composing e-mail, Sending e-mail, Receiving e-mail, Replying to e-mail, Forwarding e-mail, Observing etiquette
- Unit A6.5 – Using Spreadsheets: Spread sheet handling, Use of commands, Functions, Charts, Graphs
- Unit A6.6 – Using the Internet: Benefits of using internet, Browsing the web, Saving web pages, Downloading documents, Rules for using the internet
- Unit A6.7 – Using PowerPoint for Presentations: Presentation handling, Inserts, Formatting, Diagrams and drawings, Graphs